''Episode 10. One half of Humm Media, David Woods joins Ben to slay the super-villain of the art world: SELF-PROMOTION and PR.
Humm Media are PR and communications specialists and David brings a wealth of experience across publishing, editorial and marketing to discuss what makes an engaging campaign, unique promotion and why the greatest client relationships are built on personal connections and the human touch.
There is much to learn in this one as Ben and David trade experiences of good and bad e-communications etiquette, various innovative ways to get noticed in a fiercely competitive creative industry and why many artistic folk struggle with the idea of championing their own work.
Self-promotion often does not come naturally to most people in the arts. Let’s face it, the majority of us like the idea of spending 100% of our time creating our work and allowing someone else to do the rest. But the truth is, with multiple channels at our fingertips including social media, email and apps; we all have to find engaging ways to shout about the work, otherwise we may go unseen.
Episode 10 of Arrest All Mimics addresses a number of indirect ways of creating content that people will share, without directly shouting about ourselves.'' taken from: http://www.artsthread.com/business-start-up-self-promotion-and-pr/
click here to listen to this very honest, useful podcast , I certainly found some handy tips and hints....